Cisco has revealed its plans to kill the Cius, its enterprise tablet, citing the industry's move to the bring-your-own device (BYOD) model as the cause of the device's death.
Cisco's failed Cius tablet
(Credit: Roger Cheng/CNET)
The Cius tablet product featured a tablet and media docking station in one, offered as a $1000 package. The tablet package leveraged Cisco's other enterprise products, like WebEx and TelePresence, to bring connectivity with a portable spin into the enterprise.
The push, however, faced serious obstacles, according to a blog post written last week by OJ Winge, senior vice president of the company's TelePresence Technology Group.
Winge said that the company would no longer invest in the Cius tablet form factor, citing the industry's move towards BYOD as the main factor in the Cius' shelving.
"We are facing a workplace that is no longer a physical place, but a blend of virtual and physical environments; where employees are bringing their preferences to work, and BYOD is the new norm. Where collaboration has to happen beyond a walled garden; and any-to-any connectivity is a requirement, not a 'nice to have [feature]'.
"95 per cent of organisations surveyed allow employee-owned devices in some way, shape or form in the office, and 36 per cent of surveyed enterprises provide full support for employee-owned devices. These stats underscore a major shift in the way people are working in the office, at home and on the go, a shift that will continue to gain momentum.
"Based on these market transitions, Cisco will no longer invest in the Cisco Cius tablet form factor, and no further enhancements will be made to the current Cius endpoint beyond what's available today," Winge said in his blog post.
The company will keep the Cius available in a "limited fashion" as customers need the device, Winge added. Cisco will fold what it has learned from the Cius initiative into its Jabber and WebEx software offerings, in order to "double down".
Cisco is no stranger to killing mobile products, having last shelved its Flip consumer camera.
Cisco purchased the Flip video business from Pure Digital in 2009 for US$590 million, before abandoning the brand in 2011, citing a refocusing of its efforts around five main areas: core routing; switching and services; collaboration; architectures; and video.