Cisco embarks on media-centric Internet thrust

The Internet is moving away from being a data transportation and messaging platform, into a space filled with integrated rich-media content, according to Cisco Systems.

SINGAPORE--The Internet is moving away from being a data transportation and messaging platform, into a space filled with integrated rich-media content such as video and voice, and Web 2.0 platforms such as Facebook, that encourages online collaborations even at the enterprise level, according to Cisco Systems.

The networking giant also sees increasing demand for distributed virtualized data center architecture, Irving Tan, newly-appointed managing director of Cisco Singapore and Brunei, said during a media briefing here Thursday.

He noted that this "new Internet" will frame the company's future strategies and product offerings.

For instance, Cisco is banking that cloud service providers will use its virtualized data centers to deliver cloud computing, or as Tan calls it, "anything-as-a-service".

For more of this story, read Cisco embarks on media-centric Internet thrust on ZDNet Asia.

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