Cisco survey: Gen Y business leaders gravitating toward more video use

Summary:Video is on the brink of dramatically changing the way people do business -- at least at larger organizations as far as the near future is concerned.

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Just as a report from J.D. Power and Associates last week found YouTube use was up among consumers seeking online customer service, a similar pattern is forming in the business world -- particularly among younger leaders.

Cisco has published findings from a new study about the views of young executives around the world, honing in on their opinions about and usage patterns concerning video for work-related purposes.

Based upon the survey results, it looks like video is on the brink of dramatically changing the way people do business -- at least at larger organizations as far as the near future is concerned.

Here's why:

  • Three out of five of young executives polled declared they will rely more heavily business-class video during the next five to 10 years.
  • Approximately 87 percent of those surveyed believe video offers a "significant positive impact" on an organization.
  • The same percentage admitted that a company’s video investment would impact decision-making process when considering job offers.
  • Roughly 70 percent of young executives aiming to be leaders of large teams (made up of at least 51 people or more) affirmed they will rely more heavily on video as their careers progress.

Some of the benefits from business-class video cited by the young professionals include sharing content in real-time, the ability to be present in a meeting without requiring lengthy travel experiences, and widening the pool when looking for new talent.

Really, those benefits could be experienced and enjoyed by employees of any age and rank.

The difference here is how many younger professionals are overwhelmingly in favor of the technology as far as their organizations and own careers go.

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However, investment in "business-class video" isn't cheap, making this a far more tangible prospect for enterprise-sized companies than small to mid-size businesses.

Given how many young professionals declared that the availability of video would impact whether or not they might take a job, that could shift the job market in more ways than one.

Nevertheless, researchers posited that professionals at smaller businesses will still be able to take great advantage of video, highlighting the ability to overcome language barriers and getting a better grasp on visual cues through teleconferencing.

For reference, Cisco commissioned Redshift Research to conduct the survey. The report is based upon responses from approximately 1,315 young executives (up to age 34) across the United States, the United Kingdom, France, Germany, Spain, and Scandinavia.

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Screenshots via Cisco

Topics: Unified Comms, Cisco, IT Employment, Social Enterprise, Tech Industry

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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