Citi targets Kindle Fire with special mobile banking app

Summary:Not only is it Citi’s first app for an Android tablet, but it's also the first mobile finance app built especially for the Kindle Fire.

Citi is trying to take the lead among the world's largest financial institutions when it comes to mobile banking solutions for its customers.

The interesting twist is that Citi is bypassing most of the fragmented Android ecosystem of tablets from multiple OEMs by releasing a specially optimized app just for Amazon's Kindle Fire.

The app is really the first of its kind. Not only is it Citi’s first app for an Android tablet, but it's also the first mobile finance app built especially for the Kindle Fire.

Literally, every "component, graphic, touch action, button and slider" feature has been customized for the 7-inch tablet’s form factor and modified Android operating system.

Citi touts the program as more than just an account manager, but as a platform with more in-depth analysis and features, including:

  • Interactive charts of past and future payments and transfers
  • Mint-like features such as analyzing personal spending habits and comparing those habits with general consumer data, among other stats
  • Real-time customer service

It's also worth noting that Citi has announced a special app for the Kindle Fire just one day after the heavily anticipated (and hyped) announcement of Apple's new iPad. There is a lot of talk about how the iPad is both the leading tablet in both the consumer and enterprise worlds.

Even though Citi's new app is arguably mostly a consumer solution, it does help provide further encouragement for the Kindle Fire with customers of both demographics -- especially at a friendlier price point.

The Citibank Kindle Fire Edition app is available to download for free from Amazon's Appstore for Android.

Screenshots via Citi


Topics: Mobility, Banking, Hardware, Networking


Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider,, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for, Irish Americ... Full Bio

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