Citrix acquires Beetil; cloud-based service management

Summary:"To the cloud!" shouted Citrix to its customers, scooping up a tiny customer service management startup.


IT giant Citrix on Monday announced that it acquired Beetil, a privately-held cloud-based service desk technology provider based in Wellington, New Zealand.

The startup's mission is to streamline technology costs through cloud-based incident tracking, end user self-service, configuration, change management and release management functionality.

For Beetil, it's a call to the major leagues, where the IT service desk provider can take a crack at Citrix's formidable customer base.

For Citrix, it's an expansion of its GoToAssist cloud-based support product line. Another tool in the remote support toolbox, so to speak.

The deal's pretty simple: the tiny Beetil team will join Citrix immediately; CEO Dan Lee will report to Elizabeth Cholawsky, VP and GM of Citrix's IT Support group. The actual terms of the acquisition were not disclosed.

"We founded Beetil to deliver a better cloud-based support and service management experience based on the best practice ITIL framework," Lee said. "We succeeded by delivering a complete support desk tool that is easy to use, easy to learn, and easy on the pocket."

Topics: Cloud


Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. He is also the former editor of SmartPlanet, ZDNet's sister site about innovation. He writes about business, technology and design now but used to cover finance, fashion and culture. He was an intern at Money, Men's Vogue, Popular Mechanics and the New York Daily Ne... Full Bio

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