Citrix eyes 'complete' BYOD platform offering with Zenprise purchase

Summary:With a new acquisition, Citrix is promising to deliver the "industry’s first complete product line for managing devices, apps and data" to enable BYOD in corporate environments.

Citrix announced that it is acquiring Zenprise, a Redwood City, Calif.-based provider for mobile device management.

Specifically, Citrix intends to integrate Zenprise's resources with its CloudGateway enterprise mobility management platform and Me@Work mobile app family.

During a conference call on Wednesday, executives from both companies repeatedly stressed what a great match this makes.

Zenprise CEO Amit Pandey described the merger as a "perfect fit" as Citrix will be bringing its apps and data management while integrating Zenprise's mobile device management platform.

"Unlike some of our competitors and other offerings in this space, Zenprise has always had an eye on applications and data," Pandey asserted, citing that Zenprise was the "first company to bring SharePoint to the market on mobile devices."

Sumit Dhawan, a group vice president and general manager at Citrix, asserted during the call that the networking software provider is making "great strides" in BYOD space, citing recent acquisitions such as the social work collaboration company Podio.

He continued that Zenprise offers "a highly complementary technology to what Citrix has already developed for mobile today."


"Customers are looking for a complete solution to manage their devices and data," Dhawan said.

Dhawan boasted that with this acquisition, Citrix will deliver the "industry’s first complete product line for managing devices, apps and data" to enable BYOD in business environments, with support ranging from the SMB level up to enterprise customers.

"Everyone knows that BYOD is here to stay for mobile," Pandey remarked, describing that "there is basically an onslaught of devices" in all "shapes, sizes, and flavors" in the enterprise world today.

However, Pandey acknowledged that "most of these devices, at the end of the day, are untrusted."

"As these applications continue to gain momentum inside of the enterprise, the management of these apps becomes a real headache," Pandey admitted.

Thus, the objective with this merger is to offer a stack of layered management platforms, with mobile device management at the base, followed by apps, documents and so on.


Financial terms of the deal have not been disclosed, but the merger is expected to be approved during the first quarter of 2013. Citrix expects to move over all full-time regular employees.

Screenshots via Citrix

Topics: Enterprise Software, CXO, IT Priorities, Mobility, Social Enterprise


Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider,, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for, Irish Americ... Full Bio

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