Touted as "the sale that stopped the internet," Click Frenzy opened for business at 7 p.m. AEDST on Tuesday, but its website crashed just minutes after the sale began.
The 24-hour promotion, which mimics America's Cyber Monday sales, promised heavily discounted one-off deals for online shoppers, with Myer and Dick Smith among the dozens of big-name retailers onboard.
The websites of some participating retailers also crashed shortly after the sale began. Priceline's website became unavailable before kick-off, with Myer following suit 10 minutes after it opened.
"The technical directors, developers, and infrastructure specialists involved in this inaugural event are working to get to the root of what occurred with the wave of traffic at 7 p.m. I am not in a position to describe exactly what has occurred yet, as the teams involved are working on the solution first to resolve any problems. We will provide answers as soon as they are available. We will continue to issue updates," wrote co-founder Grant Arnott.
UltraServe, the hosting provider for Click Frenzy, has said that it will be providing details on the architecture.
@evolution_7 Hi! We'll be sharing the architecture during and after the event, will ping you when it is available! Thanks for your interest!— UltraServe Hosting (@ultraserve) November 19, 2012
@harrisony total transparency, deets to follow!— UltraServe Hosting (@ultraserve) November 20, 2012
Twitter formed into joyous meltdown as unhappy punters vented their frustration, and others engaged in schadenfreude.
One of the better blow-by-blow accounts of the evening is on the Twitter stream of Bulletproof Networks' Jeff Waugh, who traced the site as it moved between CDNs.
Department store David Jones and tech giants Apple and Dell were among those who didn't join in on the promotion, launching their own rival sales on Tuesday.
David Jones began an online and in-store promotion at 9 a.m. AEDST, while Apple unveiled plans for a one-day sale on Friday.