The leading e-tailer has introduced a new feature called "Gold Box," which offers customers discounts once a day on a select group of products. As with the limited-time discounted offers on the cable shopping networks, after clicking on the Gold Box's treasure chest icon, Amazon customers have just one hour to decide if they want to buy one of five deeply discounted items. If they pass up the offer, their Gold Box won't be replenished with new items until 24 hours later.
Amazon has been testing the feature on and off since May with customers who have bought at least one item through the Web store, company spokeswoman Patty Smith said. The company is offering products in its non-media departments only, meaning that customers will not see any offers for best-selling books or the latest DVDs, she said. --Troy Wolverton, Special to ZDNet News