Cloud HR app solves chicken-and-egg issue

Summary:RecruitLoop has taken the cloud service delivery model to the Australian recruitment industry and in the process may have solved the chicken-and-egg problem that plagues start-up marketplaces often touted as the "99designs of x or y".

RecruitLoop has taken the cloud service delivery model to the Australian recruitment industry and in the process may have solved the chicken-and-egg problem that plagues start-up marketplaces often touted as the "99designs of x or y".

The application was originally conceived as a suite of online tools that perform different functions in the recruitment process, such as video interviewing and candidate testing, but quickly grew in popularity with the freelance recruiter industry.

Since it was launched five months ago the site has attracted over 30 recruiters and completed over 60 projects, according to co-founder Michael Overell, who said the next milestone is reaching 100 clients.

This popularity manifested itself in recruiters directing clients back to the site, creating a specialised marketplace where recruitment services can be bought and sold.

"The best metric we like is that a third of clients have come back three or more times," said Overell, a former McKinsey analyst. "They engaged a recruiter in a project, done that once, and come back again and again, which means we're doing something right."

He said one project placed a $150,000 role for a fee of less than $1000, which is a saving by a factor of 30 compared to the standard rate of 20 per cent. The salaries range from $40,000 to $250,000 and across all industries, and the "sweet spot" role is a mid-level, white-collar office manager.

Overell said the site provides the applications for freelance recruiters to scale their operations, while small businesses can just pay for the recruitment services they need, rather than paying for an expensive recruitment package.

"Our clients effectively become recruitment agencies," he said. "We think of that as our wholesale channel, so rather than building direct client relationships with employers, we become a wholesale service for recruitment agencies, which gives them access to a scalable workforce of recruiters."

The site has been fully funded by the current team, which also includes co-founder and head of product Denis Zubkov, co-founder and chairman Garry Visontay, and head of community and client services Paul Slezak.

Nearing the eve of its six-month anniversary, RecruitLoop has set the lofty goal of being the default hiring method for Australian small business.

"Rather than go direct to a job board and do everything themselves, and/or go to a recruitment agency, we want to be the go-to option in business because it's so easy and flexible and cost effective."



The company has developed a product that is endorsed by freelance recruiters, and in the process has driven usage with businesses seeking recruitment services. It has early traction.


It's largely reliant on word of mouth of recruiters and clients to drive business. There's limited room to scale.


It's operating in a very lucrative niche, and by developing a product for small businesses it has tapped into a huge but under-serviced market. There are plans to eventually expand internationally.


The jobs website giant Seek could leverage its brand to provide a similar product.


RecruitLoop has created a truly unique product that solves a real-world problem and targets a large but neglected market: Australian small business. It occupies a key position in the recruitment cycle, and if this can be maintained, it will be a very big success.

Verdict: BOOM

Topics: Tech & Work, Start-Ups


Mahesh Sharma earned his pen licence in his homeland, where he covered the technology industry for ZDNet, SMH, Sky Business News, and The Australian--first as an FTE, and later as a freelancer. The latter fueled his passion for startups and empowered a unique perspective on entrepreneurs' passion to solve problems using technology. Armed... Full Bio

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