The two winners are Fedor Indutny and Illkka Mattila. Indutny, who succeeded first, made 2.5 million Heartbleed requests over the course of the day and Mattila made 100,000.
CloudFlare rebooted the server at one point during the test which they say may have contributed to the successful attempt, but
As Dan Kaminsky points out, even the researcher who found Heartbleed thought what CloudFlare thought:
Kaminsky makes other good points and his blog is well-worth reading if you are a system administrator or CISO affected by Heartbleed. His advice is to patch immediately, especially Internet-facing systems. This should be your immediate focus before dealing with revoking and reissuing certificates or helping users change passwords.