Tech
CNET Networks UK award winner: Mason Zimbler
The Technology Marketing Campaign of the Year award has been presented to Mason Zimbler for its Toshiba laptop drive
Mason Zimbler picked up the prize for Technology Marketing Campaign of the Year at the 2008 CNET Networks UK Business Technology Awards.
The judges were impressed by the agency's Bringing innovation to life campaign for Toshiba. They said the campaign created a lively animated world to showcase the potential of Toshiba business and consumer laptops while retaining a sense of fun.
Judges thought the campaign was entertaining, energetic and sales-focused, and succeeded in uncovering the benefits of the products.