As I indicated in "Google Q & A: What questions do you want to ask Google?", Google will have the opportunity to provide more information on how it works next week when it holds a Q & A with financial analysts and investors to “offer more opportunities for the investment community to interact with our senior management.” What questions should Google be asked?
Join me to create a COLLABORATIVE GOOGLE Q & A to be proposed to Google for the analyst Q & A Google is holding next week.
Here are the questions so far:
1) Do you do more to prevent click fraud in your AdSense operations than in your AdWords operations?
2) Will you agree to reimburse your advertisers in cash, rather than in Google AdWords credits, for payments they made to you for fraudulent clicks?
3) Will you make absolute data available to the public on the exact words and phrases the public is searching on at your properties, as well the number of times the words and phrases are searched on?
NEW QUESTIONS RE: VERACITY OF MISSION STATEMENT
You say that “Google's mission is to organize the world's information and make it universally accessible and useful.”
Congressman Christopher Smith stated, however, at The U.S. House of Representatives Subcommittee on Africa, Global Human Rights & International Operations, February 15, 2006 hearing on The Internet in China: A Tool for Freedom or Suppression:
Google censors what are euphemistically called “politically sensitive” terms, such as “democracy,” “China human rights,” “China torture” and the like on its new Chinese search site, Google.cn…A search for terms such as “Tiananmen Square” produces two very different results. The one from Google.cn shows a picture of a smiling couple, but the results from Google.com show scores of photos depicting the mayhem and brutality of the 1989 Tiananmen Square massacre. Another example: let’s look at “China and torture.” Google has said that some information is better than nothing. But in this case, the limited information displayed amounts to disinformation. A half truth is not the truth—it is a lie. And a lie is worse than nothing. It is hard not to draw the conclusion that Google has seriously compromised its “Don’t Be Evil” policy. It has become evil’s accomplice.
You recently recruited Jamie E. Brown , currently special assistant to President Bush for legislative affairs, to serve as your federal relations counsel, and hired Joshua Hastert, of the PodestaMattoon lobbying firm and son of U.S. House Speaker Dennis Hastert.
4) Rather than lobbying the U.S. legislature, will you stop censoring Google.cn?
You have posted at Google.com your need for a “Vertical Markets Director, Entertainment”:
Google's world-class Advertising Sales team drives business revenue growth across a variety of verticals and regions where Google does business. The team works collaboratively with all Google sales channels and resources to manage relationships and grow revenue with new and existing customers. Main responsibility is to develop and execute on a strategy for driving ad sales with all advertisers in entertainment category on a national/international level, working with all Google sales channels (Regional Sales, Inside Sales, Online Sales) and resources (product/product field marketing).
Specific responsibilities include:
- Developing strategic plan for accelerated long term category revenue growth
- Solidifying relationships and maximizing revenue growth with top vertical-specific advertisers
- Working closely with all Google ad sales teams to sell and grow all vertical-specific accounts.
5) Will you amend your mission statement to accurately reflect your profit motives?, i.e., Google's mission is to organize the world's information and sell ads against that information…