Color: New social photo app arrives for iOS

Summary:Armed with $41M in pre-launch venture Color Labs today launched its social photo-sharing app, Color. That's more than Sequoia Capital gave Google pre-launch.

Armed with $41M in pre-launch venture from Sequoia Capital, Bain Capital, and Silicon Valley Bank (which is more than they gave Google) Color Labs today launched its social photo-sharing app, Color.

In additional to launching on the App Store Color Labs also purchased the domain for a reported $350,000 where it has staked its virtual claim. (Update: It bought too, price TBD).

The app's concept is ridiculously simple, and probably best described by the simple description on the App Store:

  • Use Color to take photos and videos with other people who have iPhones within 150 ft to create a group album.
  • For parties, play dates, lunch? You get their photos, they get yours.
  • Share any album with Twitter and Facebook.
  • Color is a social network for your iPhone.

I'm a fan of Instagram, so I'll give it a shot. Although the reviews are mixed in the App Store, the app's been out less than 24 hours and we need to give it some time to mature. Besides some nitwits don't read the requirements then give apps one-star ratings, because they can't read.

An Android version of Color is also available.

Update: I agree with Lockergnome's Kelley Clay, Color could be a little creepy. Check the fella in the first screenshot on their App Store page. Color might want to replace that shot -- if it expects to get any female users whatsoever.

Topics: Enterprise Software, Apple, Mobile OS


Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984. He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging.... Full Bio

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