Comcast: TV Everywhere out of beta next month; Cord cutting a myth
Comcast CFO Mike Angelakis said that the company will soon be on the offensive for online video and said that so-called cord cutting---consumers that give up cable TV for the Internet---remains rare.
Here's what Angelakis said when asked about whether Comcast was playing offense or defense with TV Everywhere:
TV Everywhere, which we are calling Xfinity online TV, will be relaunched next month (and is) clearly offensive. Our goal is to provide our customers with the content that they want anytime, anywhere. And that includes as we launch different services with Xfinity and what we call Project Cavalry All-Digital -- that's all somewhat connected.
And the goal really is to provide our customers with the content that they want, where they want it and, frankly, provide them with as much as they want so they don't feel they need an alternative. We think that we have a great value proposition on the video side. It will evolve. It will mature in terms of how we innovate that product, whether it's online, whether it's on linear or whether it's VOD or ultimately possibly wireless. So I think we are very focused on how do we surround the customer in a way that makes not only their -- so they have lots of choices.
However, Angelakis made it sound like cable doesn't really have to keep people from perusing alternatives. On cord cutting, he said:
When people say there's cord cutting, we really just don't see it. And when we think about cord cutting or the flavor of the day, we look at that as primarily competition to our VOD business, not to our core business.
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