Google has announced that it will soon begin displaying in-app activity alongside its search results on the Google homepage.
The search giant announced the new feature in a blog post on Tuesday, noting that it will only return app activity results for apps that have integrated Google+ sign-in.
"Soon, if you search for a site or app on Google.com (and that app has integrated with Google+ Sign-In app activities), you'll see popular and aggregate user activity to the right of search results," Seth Sternberg, director of product management for Google+, said on the blog. "Searching for Fandango, for example, will show the top movies among Google users. And when you click on a movie, you’ll go directly to its page on Fandango."
Initially the feature will be restricted to a limited number of music and movie apps, including Deezer, Fandango, Flixster, Slacker Radio, Songza, SoundCloud and TuneIn, but Sternberg said Google would continue to add more apps over time. It will also only be available on the desktop version of Google's search for the time being. The feature should start showing up in search results in "the next few weeks", Sternberg added.
"Soon you'll not only be able to sign into your Deezer account via Google+, but when you search for Deezer on Google.com you'll see trending Deezer tracks in real time," Clement Cezard, chief business development officer for Deezer, said in a statement.
The decision to integrate app activity into Google+ reflects Google's desire to grow its social network to compete with the more popular Twitter and Facebook, and will likely lead to more developers enabling Google+ integration in their apps.
Integrating app activity aims to also increase the social networking service's visibility — Google+ for Gmail account holders that may not be aware of the service being bundled with their account, for example.