Business
Commentary: Stupid investor-relations tricks
COMMENTARY--It must be really tough to be an investor-relations worker in times like these. As company after company warns, misses numbers or restructures, it's got to be increasingly difficult to go out and face Wall Street with even more bad news.
COMMENTARY--It must be really tough to be an investor-relations worker in times like these. As company after company warns, misses numbers or restructures, it's got to be increasingly difficult to go out and face Wall Street with even more bad news.
But unfortunately, times like these bring out the worst in public relations, as companies try every sort of misdirection and spin to take the heat off of themselves. Full story. --Margaret Kane, ZD Inter@ctive Investor