Commentary: Stupid investor-relations tricks

Summary:COMMENTARY--It must be really tough to be an investor-relations worker in times like these. As company after company warns, misses numbers or restructures, it's got to be increasingly difficult to go out and face Wall Street with even more bad news.

COMMENTARY--It must be really tough to be an investor-relations worker in times like these. As company after company warns, misses numbers or restructures, it's got to be increasingly difficult to go out and face Wall Street with even more bad news.

But unfortunately, times like these bring out the worst in public relations, as companies try every sort of misdirection and spin to take the heat off of themselves. Full story. --Margaret Kane, ZD Inter@ctive Investor

Topics: Tech Industry

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.