Companies get profiled on LinkedIn

LinkedIn, the career oriented social networking site, has rolled out a new feature today called Company Profiles, described as "a new research tool that helps you find and explore companies that you might want to work for or do business with."

LinkedIn, the career oriented social networking site, has rolled out a new feature today called Company Profiles, described as "a new research tool that helps you find and explore companies that you might want to work for or do business with."

Each Company Profile page, of which there are initially 160,000 or so, is deceptively simple, featuring a short description of each company, along with some other size and history (licensed from BusinessWeek's Capital IQ database). However, the fun really starts (can you have fun on LinkedIn?) with the additional 'social' data that LinkedIn supplements, pulled from existing user profiles.

LinkedIn launches company profiles

These include:
  • who in your existing network works for said company
  • recent hires and promotions (based on updated member profiles)
  • most viewed employee profiles
  • related companies
  • before and after employers i.e. which companies do most hires come from and where to they go to
  • which companies are employees most connected to

As simple as Company Profile pages may seem, LinkedIn are at pains to point out that it was quite the engineering challenge to interrogate and present the site's database in a meaningful and coherent way. The result is something that will be very useful to people who are keen to make connections at a particular company or want to give them a thorough going over before a job interview etc. Combine this new data with LinkedIn's existing Q&A service and you could potentially get insights into a new workplace or partner that would otherwise be a lot harder if not impossible.

Nice work LinkedIn.

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