comScore: Apple ranked second for first time in U.S. OEM market share

Summary:According to comScore's latest report on the U.S. mobile market, it was pretty much business as usual in October -- with one major exception.

The tops of the leaderboards in the U.S. mobile market look the same with minimal gains, according to comScore's latest report for October.

But there was at least one notable change.

For the mobile OEMs, Samsung continued its lead once again with 26.3 percent of the domestic market share -- up by just 0.7 percent.

Yet, there was a bit of a shuffle in the top five as Apple ranked second for the first time on record with 17.8 percent of the OEM market share -- up 1.5 percentage points.

The iPhone 5 release in September likely helped, but this turn of events is also not surprising given the brands trailing both Apple and Samsung.

LG, Motorola, and HTC rounded out the top five respectively, but all three saw negative point changes as far as their shares were concerned.

In the smartphone operating system space, Android continued to gain ground with 1.4 percent more subscribers securing 53.6 percent of the market for Google's OS.

In second place on this list too, Apple jumped just a bit to to 34.3 percent.

RIM, Microsoft, and Symbian followed in third, fourth and fifth place respectively. And just like the mobile OEM list, these three also all dropped a bit in the standings too.

However, with the release of Windows Phone 8 at the end of October, perhaps we'll see Microsoft jump a bit next month.

For reference, comScore surveyed more than 30,000 U.S. mobile subscribers age 13 and older during the three-month period ending with October.

Topics: Mobility, iOS, Mobile OS


Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider,, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for, Irish Americ... Full Bio

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