comScore: Kindle Fire has highest readership rates for digital magazines, newspapers

Approximately one in 10 tablet owners read digital magazines and/or newspapers on their devices daily, according to a new report from comScore.

Tablets are "reinventing" Americans' relationship with print publications, according to a new report from digital business analytics firm comScore.

Based on new figures, more and more tablet owners in the United States are using their tablets to read digital periodicals on a daily basis. For example, comScore cited that approximately one in 10 tablet owners read digital magazines and/or newspapers on their devices everyday as of August 2012.

Mark Donovan, senior vice president of mobile at comScore, explained in the report that tablets are "redefining" how people consume news because the format is much more suited for long-form content than PCs or smartphones:

In the case of online newspapers, tablets are now driving 7 percent of total page views, an impressive figure considering the relative infancy of the tablet space. Publishers that understand how these devices are shifting consumption dynamics will be best positioned to leverage this platform to not only drive incremental engagement among current subscribers but also attract new readers.

But which devices they are using tends to factor in to which kinds of periodicals they are reading, how often they are reading and for the length of each reading session.

Here's a snapshot of which tablets seemed to be the most popular for a given purpose:

  • Kindle Fire: Highest readership rate for digital magazines at 43.9 percent and newspapers at 39.2 percent
  • Nook Tablet: Greatest percentage of high-frequency newspaper readers with 13.4 percent doing so on a near-daily basis
  • iPad: Second highest readership rate for digital magazines at 40.3 percent

For reference, comScore's monthly syndicated service TabLens conducted this survey during the 3-month period ending August 2012 with a sample size of 6,000 tablet owners nationwide.


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