Converting search terms into intelligence

Summary:Most IT pros like you access the wealth of resources from our IT Directory via search. Using our BT Trax intelligence tool, we recently turned our attention to analyzing search terms to see which ones led to the most downloads across major categories.

TraxMost IT pros like you access the wealth of resources from our IT Directory via search. Using our BT Trax intelligence tool, we recently turned our attention to analyzing search terms to see which ones led to the most downloads across major categories. Illustrated as a tag cloud, below are the terms that led to the most consumption of server titles over a recent 3-month period. Way up on top, the search query "blade servers" accounted for eight percent of all searches leading to downloads of white papers, case studies, and Webcasts. Next, in a four-way tie, came in "clustering", "server consolidation", "VMware", and "Active Directory." 

These results are no surprise given that they all are integral to hardware upgrades/consolidation, which is the second top IT priority according to our latest data

Search terms leading to server title downloads:

tag cloud.GIF

Source: ZDNet Research, September 2005

Topics: Servers

About

Natalie Gagliordi is a staff writer for CBS Interactive based in Louisville, Kentucky, covering business technology for ZDNet. She previously worked as the editor of Kiosk Marketplace, an online B2B trade publication that focused on interactive self-service technology, while also contributing to additional websites that covered retail tec... Full Bio

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