Cyber Monday traffic will likely match Black Friday (survey)

Summary:Cyber Monday is going to be just as crazy and busy as Black Friday this year.

Black Friday is probably still the biggest shopping day of the year, but Cyber Monday is quickly catching on to match it, according to a new survey from PriceGrabber.

See alsoZDNet's Ultimate Black Friday 2011 guide to deals and steals

Basically, PriceGrabber found that 39 percent of consumers are planning to shop on Cyber Monday -- up from 37 percent last year. But 40 percent of consumers are also planning to shop on Black Friday. Thus, it's going to be a big weekend for retailers (and likely painful for your pocketbooks).

Other interesting findings:

  • Mobile will have some sort of presence on Cyber Monday, but only a little as 4 percent of customers on November 28 plan to use a mobile device for their shopping that day.
  • Approximately 5 percent said they consider it an excuse to take a break from work.

So why the big fuss over Cyber Monday? Much like Black Friday (or even daily deals all year round), 92 percent of respondents counted one-day deals, discounts, and free shipping as the top motivating factors. Additionally, the comfort of one's home (which is also becoming more enticing on Black Friday) is a key factor as 84 percent of Cyber Monday shoppers will shop from home.

Of course, even if you're planning to shop from home or work on Cyber Monday, you're still going to need to get up early. PriceGrabber found that 33 percent of shoppers will start during the early morning (5 a.m. to 8:59 a.m.), 29 percent said in the late morning (9 a.m. to 11:59 a.m.), 17 percent said in the evening (7 p.m. to 12 a.m.), 13 percent said in the afternoon (12 p.m. to 4:59 p.m.) and 8 percent said in the early evening (5 p.m. to 6:59 p.m.).

For reference, the survey, conducted between September 19 to October 17, is based upon the responses from 2,322 U.S. online shopping consumers.

Related:

Topics: Tablets

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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