Dell inks retail pact with Staples

Summary:Dell has expanded its retail distribution via a deal with Staples to sell PCs, monitors, printers and ink and toner.The pact, which was announced Monday, will kick off Nov.

Dell has expanded its retail distribution via a deal with Staples to sell PCs, monitors, printers and ink and toner.

The pact, which was announced Monday, will kick off Nov. 11. At the Gartner Symposium/ITxpo earlier this month, CEO Michael Dell hinted at a retail deal. Under the partnership, Dell will sell its wares via 1,400 Staples stores and Web site. According to a statement, which had more "Easy Button" references than I can stand, Dell outlined the product lineup offered via Staples:

  • Inspiron 1721 and 1521 notebooks;
  • Inspiron 530 desktops;
  • Dell 948 and 926 all-in-one inkjet printers;
  • Dell 1320c laser printer;
  • Dell SE198WFP 19-inch widescreen flat panel LCD monitor;
  • Dell E228WFP 22-inch widescreen flat panel LCD monitor;
  • And Dell-branded ink and toner.

Dell's products are now available in 10,000 stores globally including Wal-Mart. In a blog post, Dell said it got the Staples partnership ink idea from the IdeaStorm site. Overall, the Staples pact makes more sense for Dell from a branding perspective since the two companies have a similar audience.

Topics: Banking, Dell, Hardware, Printers

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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