Dell CEO Michael Dell touted the computer company's sustainability efforts this week with the introduction of what he said is "industry first" carbon-negative packaging.
Through a partership with biotech startup Newlight Technologies, Dell is now using packaging bags made of AirCarbon, a material produced from air and greenhouse gases that the company said would otherwise become part of the air. The manufacturing process alone is said to produce a net positive impact on the environment by sequestering more carbon from the air than it produces.
Apparently the manufacturing process is cheaper, too, and will allow Dell to get closer to its goal for using of using 100-percent sustainable packaging by 2020.
The AirCarbon-based packaging will launch this fall beginning with the packaging sleeves around Dell Latitude series notebooks, with plans to extend it globally for use in both packaging and products.
In addition to green packaging, Dell said it has developed a closed-loop recycling system in partnership with Wistron GreenTech. The system turns plastics from recycled electronics back into new systems, creating a circular lifecycle for Dell devices.
Dell said it plans to use the closed-loop approach as a blueprint for reusing metals and other materials and to meet its other green goal: using 50 million pounds of recycled-content plastic and other sustainable materials in its products by 2020.