Designing Your Publication for the iPad

Jabber is an innovative take on a digital magazine. The interactivity is unique and inspired, and almost surprising as you read through the first issue.

Doc knows most of his readers are in the business of presenting things in print, and are interested in the best ways to manage that process. But sometimes the best way to manage your print cycle is to take some things out of it entirely. That's where the iPad comes in as an option to printing.

But designing and producing publications for the iPad is not all that simple – people expect a customized interactive document. Now the process of producing an iPad publication is getting easier, thanks to a new iPad publication specifically for production designers and publishers.

Quark, Inc. recently launched Jabber, an iPad app for designers and creative professionals that re-imagines the digital magazine. Featuring design news, designers and their work, guest commentary, and creative infographics, Jabber puts an entirely new emphasis on the reader's experience. Built with QuarkXPress® 9 and App StudioTM, Jabber utilizes scrollable layouts, slideshows, videos, pop-ups, and HTML5 content to take advantage of the functionality made possible by the iPad.

"Tablets like the iPad have opened up a totally new opportunity for the design community to rethink magazine design," said Gavin Drake, vice president of marketing for Quark. "With Jabber we aim to give creative professionals fun, interesting, and informative content in an app that is our take on the future of the digital magazine. With Jabber, we'll trial new approaches to digital design to push the envelope of what's possible for designers without having to code."

"Jabber is an innovative take on a digital magazine. The interactivity is unique and inspired, and almost surprising as you read through the first issue," said Cindi Yaklich of Epicenter Creative. "Designers looking for examples of how to design for the iPad should take a look."

Jabber is now available for free on the iTunes Store.

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