Business
Developers suggest Apple fixes
Whether it's seen as a bump in the road or a sign of serious long-term problems, Apple Computer Inc.'s recent financial difficulty -- culminating in last week's earnings warning of a $250 million loss for the fiscal second quarter -- has turned much of the Mac community into "armchair quarterbacks" willing to offer advice for restoring the Cupertino, Calif.
Whether it's seen as a bump in the road or a sign of serious long-term problems, Apple Computer Inc.'s recent financial difficulty -- culminating in last week's earnings warning of a $250 million loss for the fiscal second quarter -- has turned much of the Mac community into "armchair quarterbacks" willing to offer advice for restoring the Cupertino, Calif., mothership to sustained profitability.
Many suggest that Apple (aapl) needs to offer new products, such as a subnotebook or PDA. Some believe the solution lies in more-aggressive pricing. Others think that Apple simply needs to get the final release of Mac OS X out the door.
In the first installment of a series, we asked Mac developers to play the backseat driver role and provide suggestions for Apple's leadership. Full story to follow. -- Dennis Sellers, MacCentral, and Joe LiPetri, MacWEEK.com