Today, via Dave Winer, I see that Business 2.0 is asking all of its journalists to create a blog.
I'm routinely asked to participate in panel discussions regarding the media landscape -- a conversation that invariably ends up predicting the impact of blogging on established media or journalism. If you've been to one of these, then you'll know that one of my predictions is that most full-time journalists will be left with no choice but to start blogging if they haven't already. From there, I don't predict the death of journalism. Just journalists. To many of them, being asked or told to blog will be like hearing someone screaming above the foam "Come on in, the water is fine!" It isn't until after the barrell they're in has been tossed over the rail into the Niagara Falls that they'll realize how not everyone survives the white water.