The National Media Museum in Bradford in the UK has launched an interactive 'Life Online Mirror' aimed to show you the ‘scientifically and academically rigorous breakdown of your personality, providing a unique digital reflection of your true self’.
Unlike Intel’s Museum of Me which interprets your social life and creates a visual archive, the Museum has based its Mirror on a personality system and back end big data.
The Museum developed the online mirror with Cambridge University researchers. It uses a personality analysis system, used by academics and compared against a database of 6.5 million people gathered by researchers at the Cambridge University Psychometrics Centre.
By comparing results with this database the tool claims that it can give you a scientifically accurate breakdown of your personality based upon your Internet behaviour.
The 'Big 5' personality system was created over 20 years ago, and is used by academic psychologists for varied purposes from personality research to recruitment for business.
The tool asks for information from your Facebook profile, or your answers to questions and it claims to predict your personality with over 80% accuracy. It assesses your personality using five key characteristics -- openness, conscientiousness, extroversion, agreeableness and stability.
It encourages you to create your own ‘reflection’ in the virtual mirror and says:
‘You’ll have the chance to see if our predictions of your personality match how you see yourself in the real world. We hope this will encourage you to think a little differently about how you use the web and how this reflects your true self’.
Of course, I had to give it a try
There are five questions to answer before I could get to see my online mirror. Question one asked about the online news sources that I read.
Question two asked me which celebrities I would follow on Twitter – and after choosing Stephen Fry and Richard Branson -- the tool surmised that I was ‘probably’ male.
Question three asked about the music I would download, and after receiving my answers, correctly guessed that I was over 26 years old. Question four asked which social networks I used regularly.
The answer suggested that my ‘agreeableness score is below average’. Yikes. Perhaps one of my social networks indecated that my Internet behaviour was competitive and assertive.
Question five asked about the technology brands that I liked or used and guessed that my extraversion score is above average. In fact the mirror suggested that I was friendly. Friendly, competitive and assertive based on my answer to question four.
The results showed my personality in different areas as a percentage against the database, gauging how open, conscientious, extroverted, agreeable and stable it perceived me to be.
Was the mirror correct? It was probably only 70 per cent correct. But it was a nice bit of fun for the end of the week and also interesting to discover what a query from the big dataset would return for me.