The banks were all keen to comment on Henderson Parker’s The Bank Account report. The report, using a method called “cognitive mapping” looked at how a customer’s current bank compared with their idea of an ideal bank.
Westpac Bank spokesperson Julia Quinn was quick to point out the survey spoke to 175 people out of a population of 18 million. “That’s 35 people per bank – Westpac alone has 5.8 million customers in Australia,” she said.
Westpac claims that 95 percent of its 1,094,024 registered Internet banking customers are “satisfied or very satisfied” with the service. Westpac says that it has 2.8 million telephone banking customers and takes over 250,000 calls per week. --Rachel Lebihan, ZDNet Australia