Doc Searls and the Live Web

Doc Searls gave a brilliant closing keynote at the Syndicate conference, not so much for its open-ended conclusions but for the concepts and metaphors that he conjures up. He unpacks his notion of the "Live Web" and envisions a time in which users demand advertising (it may not be called that)--it matures into something useful, in demand, participatory and with 100-percent clickthrough.

docsearls2_1.jpgDoc Searls gave a brilliant closing keynote at the Syndicate conference, not so much for its open-ended conclusions but for the concepts and metaphors that he conjures up. He unpacks his notion of the "Live Web" and envisions a time in which users demand advertising (it may not be called that)--it matures into something useful, in demand, participatory and with 100-percent clickthrough. Renee Blogett has the highlights on Doc's keynote. Hopefully the slides will be online soon. Doc also interviewed Sun's Jonathan Schwartz, which David and I blogged.


 

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