Docomo partners LINE in mobile push

Japanese operator will work with the mobile messaging service provider to enhance voice and messaging capabilities of the former's smartphones.

NTT Docomo has decided to link up with popular mobile messaging app provider LINE to offer customized apps which would enhance the voice and messaging functions on the Japanese operator's range of smartphones.

In a statement Wednesday, Docomo said as a result of the business collaboration, an original LINE app will be designed specifically for new smartphone users who are unfamiliar with how apps and in-app services are sold. The app is meant to "prevent accidental purchases of additional LINE products and games by limiting transaction amounts", the company said.

This service is expected to be launched by the end of the year, it added.

Another original LINE app will be based on Google's Android operating system (OS) and feature a Call button which would directly access Docomo's mobile voice network. The telco's LTE subscribers can also use the button to call other Docomo users for free at any time once the service is launched this September, it stated.

LINE had earlier this month announced it crossed the 150 million user milestone , and this collaboration with Docomo, which has over 60 million subscribers, should help boost its user base further.


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