When Apple releases a new product, there are a few companies that build accessories that far outperform Apple's accessories. Dodocase is no different.
I had a chance to speak with Craig Dalton, who has been working with Dodocase. These guys have built a beautiful iPad case that looks like a book.
Each Dodocase is handmade with a local bookbinder in San Francisco. If you want to buy one now, it will take between 4-6 weeks to get one, because they are so backed up on orders. One of the bottlenecks is the bamboo... they want to use the highest quality products to build these cases.
We are in a cultural shift in reading. We are going from ink on paper to pixels on a screen. There is an emotional element to it. Having a case like this kinda brings back the nostalgia of reading an actual book.
"We are taking the software model to hardware. We want to have a passionate community of followers, and let our customers be our advocates," said Dalton.
Dalton says their inventory will increase in the coming months. They are also working on a website redesign with more community elements. Later in the year, there will be more colors.
If you don't like putting away your iPad on the plane, get a Dodocase so the flight attendant thinks you are reading a book.
You can buy a Dodocase at http://www.dodocase.com. Follow them on Twitter at @dodosays.