Does AMD have what it takes to make a recovery?

Summary:Now that the company seems stabilized, having put behind it the catastrophic losses it was posting a few years ago, AMD needs to turn things around. And I believe it has what it takes.

AMD reported its first quarter earnings after the bell on Thursday  and, on the whole, things aren't too bad: They reported a net loss of $20 million, beating analyst estimates.

But getting losses down to $20 million is just the start. Now that the company seems stabilized, having put behind it the catastrophic losses it was posting a few years ago, AMD needs to turn things around.

But does it have what it takes to do this?

I believe it does. AMD has spent a considerable amount of time getting its ducks in a row, and this could start to pay off soon.

  • It's diversified its board members to cover the whole gamut, from management and technology, to sales and marketing.
  • It holds the title of world's fasted GPU in the form of the Radeon R9 295X2.
  • AMD has revamped the FirePro professional graphics lineup, delivering several industry firsts, including 16GB DDR5 memory, more than 2 TFLOPS of double precision compute performance and 4K support on up to six displays.
  • As well as announcing support for Microsoft's DirectX 12, it has developed its own API called Mantle that is designed to remove bottlenecks from gaming.
  • It has the Opteron A1100 Series, the first 64-bit ARM-based server CPU built with a 28-nanometer architecture.
  • It has the AM1 platform that is aimed at the mainstream market.
  • It has made considerable in-house savings thanks to its IT and datacenter operations consolidation, a move which saved the company $8.5 million .
  • The Mullins tablet chip could finally give the company a foothold not only in the post-PC market but also the growing mini-PC market.

This gives the company quite a firm footing to drive it into profits over the coming year. One of its biggest weaknesses is that it has been too slow in getting into the mobile market, allowing companies such as Qualcomm, ARM, and Intel to flourish. Also, when it comes to GPUs, AMD is head to head against arch rival Nvidia, and any lead it holds there is likely to be temporary.

Topics: Hardware, Processors

About

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.Adrian has authored/co-authored technic... Full Bio

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