Dolby Digital chosen as standard for China's TVs, set-top boxes

Summary:Dolby Laboratories has scored a huge coup this week as the Chinese government has selected Dolby Digital Plus as the defacto standard for audio in televisions and set-top boxes throughout the country.

Dolby Laboratories has scored a huge coup this week as the Chinese government has selected Dolby Digital Plus as the defacto standard for audio in televisions and set-top boxes throughout the country.

Essentially, that means that any brand and/or device manufacturer that wants to sell its product in a market with 400 million households and counting must go through and encode their solutions in Dolby Digital Plus.

This widens Dolby's global footprint considerably. Dolby Digital Plus has already been adopted as a standard for HDTVs in the United Kingdom, India and France, among other markets around the world.

Dolby's technology will be encoded into China's national Digital Terrestrial Multimedia Broadcasting receiver specification, already adopted by most Chinese broadcasters as well as over 50 HDTV and set-top box makers, including Huawei.

The new initiative will take effect beginning on November 1, 2011.

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Topics: Mobility, China, Hardware

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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