Don't just follow Apple, Samsung, and Xiaomi says Huawei boss - give me profit

Summary:World's third biggest smartphone maker is learning from Apple and Samsung but taking a different path.

Huawei president Ren Zhengfei, leader of the Shenzhen-based telecommunication solution provider and smartphone maker, delivered his vision of the future to his Consumer Business Group management team during a recent luncheon, according to a Tencent report published on 18 April 2014.

"Consumer Business Group should remain on its own course, you are what you are!” said Ren. He argued despite large sales volumes, especially from e-commerce sites, the team has to focus on cultivating consumer viscosity by providing them with reliable products.

While acknowledging that Huawei’s smartphone business must learn from Apple, Samsung, and Xiaomi, Ren reminded the team they can't just follow these competitors and blindly chase sales instead of profitability.

“For our online stores, don’t tell me how many phones you have sold anymore, but how big the profit margin is,” noted Ren.

“We will invest the profit into scientific research to build the theoretical base for the next ten or twenty years…we are already marching on the right path now,” said Ren.

According to another Tencent report on 22 April, Huawei ranks as the third largest smartphone maker in the world in terms of sales, accounting for 4.9 percent of the global market.  Its business in China increased by 20 percent in 2013.

Topics: China, Apple, Huawei, Samsung, Smartphones


Liu Jiayi is a Hong Kong-based writer and editor. He produces video stories for Al Jazeera English and Seven News Australia, and also worked as the video editor for the Hong Kong-San Francisco Ocean Film Festival 2012. He is studying under a Master of Journalism Programme at the University of Hong Kong.

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.