Dotcom shops cut back on spending

Summary:Online retailers have been laying off those expensive TV ads and brand marketing in an effort to cut costs and come closer to profitability, according to a new study. Story to follow.

Online retailers have been laying off those expensive TV ads and brand marketing in an effort to cut costs and come closer to profitability, according to a new study. Story to follow. -- Margaret Kane, ZDNet Inter@ctive Investor

Topics: Tech Industry

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