DoubleClick buys e-mail firm for $191M

Online ad network DoubleClick Inc. (dclk) has agreed to purchase NetCreations (ntcr) in a deal worth $191 million. NetCreations specializes in opt-in e-mail marketing. It controls a database of 15 million addresses and is growing at a rate of 50,000 new names each day, the companies said. Full story. -- Margaret Kane, ZDII