Download our App or we'll keep pestering you until you do

Summary:Companies invest a great deal to create apps. Is this the reason they try to force them on every visitor, every time they visit?

This morning, the online comic site, Xkcd, posted a strip that really hit home. You can see it here.

When I'm doing my morning news scan, I click through links on a list that is automatically generated by my favorite search engine and sent to me as an alert. Quite a few of the news sources and company sites seem to have Apps for my Smartphone or Tablet and insist that I should download it even though this may have been the first (and very likely the last) time I have visited. To get my attention, they gray out the screen and force me to say no to an automatic app download time and again.

Why do companies think I want their single-purpose App if it the first time I visit their website from a smartphone or a tablet? Why do they continue to require me to refuse the automatic installation of their App each and every time I visit their Website?

Do you agree that the tactic of graying out the screen and forcing visitors to refuse the automatic installation of an unwanted App is irritating?

Topics: Apps

About

Daniel Kusnetzky, a reformed software engineer and product manager, founded Kusnetzky Group LLC in 2006. He is responsible for research, publications, and operations. Mr. Kusnetzky has been involved with information technology since the late 1970s. Mr. Kusnetzky has been responsible for research operations at the 451 Group; corporate and... Full Bio

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