Dreamforce '12 preview: Get ready for next version of Salesforce platform

Summary:Salesforce's CEO boasts that Dreamforce '12 will host 70,000 on-premise attendees with an additional 30,000 attending online.

Salesforce.com executives offered some extra hints and details about Dreamforce '12 during the quarterly earnings call on Thursday afternoon .

Set to take place in San Francisco from September 18 to 21, the annual cloud computing expo is only getting bigger this time around as CEO Marc Benioff exclaimed to analysts and investors tuning into the call that Salesforce is expecting over 100,000 total attendees.

To break that down, Benioff divided that up between 70,000 registered on-premise attendees with an additional 30,000 attending online.

It will be the industries largest vendor-lead gathering for social enterprises, and we'll have more than 350 partners in the expo and 750 break out sessions. Then we will be inspired by some of the world's fastest growing companies like Virgin, Burberry, Facebook, Charles Schwab, Activision, General Electric, Coca Cola, and Toyota, who will share their vision and the exciting ways they are transforming their social enterprise.

Keynote speakers are touted to be talking about how they achieved next-generation revenue growth through Salesforce.com services. Benioff boasted that the average customer revenue growth is typically 47 percent higher than "their next stage peers."

Those speakers include some very familiar names in business, including Virgin Group founder Sir Richard
Branson, former Secretary of State Gen. Colin Powell, and Burberry CEO Angela Errands, who is a returning speaker from last year's conference.

Benioff did offer some hints about product announcements amid Dreamforce '12. For starters, Salesforce will be announcing Work.com during the show, which is the rebranding and redevelopment of Rypple.

Furthermore, Benioff said that Workday CEO Aneel Bhusri will be on hand to discuss how the two corporations are integrating their services to deliver a "full HR suite" to customers between Salesforce.com, Work.com, Chatter, and Workday.

Additionally, the next version of Salesforce's platform, touted as a "touch platform," will be unveiled as it goes into a general availability pilot mode on the core Salesforce automation application running in HTML 5.

On the social side of the social enterprise bonanza, The Red Hot Chili Peppers are slated to perform at the gala event while Salesforce is also hosting its third annual benefit concert for the UCSF Children's Hospital on September 20. That concert will include musical group musical group Lady Antebellum and comedian Dana Carvey.

Online registration for Dreamforce '12 is still open.

Topics: Salesforce.com, Enterprise 2.0, Enterprise Software, Social Enterprise

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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