Dropbox slashes storage prices with 'Pro' plan to take on its rivals

Summary:The storage giant's new Pro plan promises a terabyte of storage for a single-digit dollar pricetag, raising the bar for Apple, Microsoft, Google, and Box.

Image: CNET/CBS Interactive

Dropbox on Wednesday lifted the lid on its latest business-focused storage plan, which promises to offer one terabyte of data for less than ten bucks.

The Silicon Valley-based company raises the bar in the already lucrative and highly competitive cloud storage space.

The bump in space — tenfold from the existing 100 gigabytes for $9.99 — will likely make it increasingly difficult for Dropbox's rivals, albeit not impossible, to compete. 

Prices for cloud storage remain close. Dropbox's news comes at a time when competition continues in a near-constant game of oneupmanship. Google in April cut its cloud storage prices, but remains far costlier at $99.99  for one terabyte of data. Shortly after, Microsoft  announced it would expand to one terabyte for its business customers. Meanwhile, Amazon seemingly every month reduces its cloud storage prices — even if it is by a few cents at a time.

Dropbox's cloud storage and sync service also offers 256-bit AES and SSL encryption for those requiring strong security, scoring the full six-points on the Electronic Frontier Foundation's list of companies that comply with high privacy standards. 

Topics: Storage, Cloud, Networking


Zack Whittaker is a writer-editor for ZDNet, and sister sites CNET and CBS News. He is based in the New York newsroom. His PGP key is: EB6CEEA5.

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.