E-commerce sales grow overseas
The total figure is around three times higher than the amount spent online last year, Dataquest said.
"The growth of Internet accounts, particularly free online accounts in Europe, has led to a tremendous growth there," said Blaine Mathieu, an analyst at Dataquest in San Jose, Calif.
Europeans want their own
But that home-grown appeal is what's luring consumers in other parts of the world.
"The growth of consumer e-commerce in Europe has been hampered by a U.S.-centric view of e-commerce. Europeans don't function that way. They want stuff in their own language, tailored to their own buying habits," he said.
While he didn't have an exact figure, Mathieu said that a "significant portion" of the non-U.S. e-commerce sales would probably go to companies based overseas.