E-commerce spending rolls on; Free shipping critical

ComScore's data---along with other information from IBM's CoreMetrics and ShopperTrak---will likely contribute to the clicks killing bricks argument for retail.

E-commerce spending has held its Cyber Monday momentum and remains strong courtesy of free shipping deals, according to comScore.

The research firm noted the following:

  • E-commerce sales are up 15 percent for the week ending Dec. 2;
  • The last week featured three $1 billion plus days;
  • 64 percent of transactions included free shipping.

Coming up: Great Debate: Is e-commerce killing brick and mortar?

ComScore provided the following charts:

A few observations to ponder:

  • ComScore's data---along with other information from IBM's CoreMetrics and ShopperTrak---will likely contribute to the clicks killing bricks argument for retail. We have a Great Debate on the topic. If anything I see e-commerce, social, physical stores and mobile all blending together. The retail experience won't be zero sum.
  • The free shipping deals mean retailers need to get their logistics down so they can offset the margin hit. The advantage here goes to early e-commerce players such as Amazon.
  • Free shipping appears to be the price of admission to even play in the e-tail space.

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