E-mail mania: Why does everyone want to be your inbox?

Summary:For a messaging medium purportedly dead, there is a lot of interest in e-mail these days. The lowly inbox has some mojo or it wouldn’t attract the Web’s heaviest hitters.

For a messaging medium that is reportedly dead, there sure is a lot of interest in e-mail these days.

Why? E-mail is the stickiest of applications. For Web sites like AOL and Yahoo, e-mail alone can keep users in the fold. Simply put, you can't have a massive scalable top 5 Web property without e-mail. Sure, some folks will say e-mail is dead--to be replaced with Tweets, life streams and other more current messaging systems--but the reality is most of use e-mail daily and will keep on using it.

To wit:

Read more of "E-mail mania: Why does everyone want to be your inbox?" at ZDNet.

Topics: Software, Apps, Browser, Collaboration, IT Priorities, Social Enterprise

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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