E-mail mania: Why does everyone want to be your inbox?

For a messaging medium purportedly dead, there is a lot of interest in e-mail these days. The lowly inbox has some mojo or it wouldn’t attract the Web’s heaviest hitters.

For a messaging medium that is reportedly dead, there sure is a lot of interest in e-mail these days.

Why? E-mail is the stickiest of applications. For Web sites like AOL and Yahoo, e-mail alone can keep users in the fold. Simply put, you can't have a massive scalable top 5 Web property without e-mail. Sure, some folks will say e-mail is dead--to be replaced with Tweets, life streams and other more current messaging systems--but the reality is most of use e-mail daily and will keep on using it.

To wit:

Read more of "E-mail mania: Why does everyone want to be your inbox?" at ZDNet.

Newsletters

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.
See All