Clearly taking notice of the rapidly-growing casual games market, EA has announced that it's acquiring mobile game creator PopCap Games. The acquisition will be made to the tune of $650 million, along with $100 million in stock and performance-based earn-outs. In total, EA could end up shelling $1.3 billion for the mobile games creator.
PopCap is responsible for hit titles like Bejeweled, Plants vs. Zombies, and Peggle. These are games available on platforms like iPhone, Android, and the Chinese social network Ren Ren.
With the move, PopCap says that it will be better able to scale its titles to many more platforms and a wider audience. More significant is the fact that, with the move, EA will find itself right in the middle of the high-growth sphere that is mobile games.
This is the latest in a series of mobile-oriented equations by EA. Last year the company acquired Chilingo, publisher of Angry Birds, and this year moved to buy game maker Firemint, creator of Flight Control and Real Racing.