EA, Microsoft talks focus on gaming for new Windows platform

Summary:Firms Microsoft and Electronic Arts are in talks to ensure that mobile gaming becomes compatible with Windows 8.

Firms Microsoft and Electronic Arts are in talks to ensure that mobile gaming is compatible with Windows 8, Bloomberg reports.

electronics arts microsoft talks gaming mobile windows 8

EA, the second largest video game manufacturer and distributor in the United States, is in talks with the technology giant to make sure mobile gaming is suitable for the new platform -- as it believes the new operating system will be "central" to its long-term handset strategies.

Chief Operating Officer Peter Moore told the publication:

"We're working very closely with Microsoft to understand what their views on gaming navigation are. Anything that allows more platforms to be adopted quickly that have a gaming element is good for Electronic Arts."

As it attempts to lessen its dependency on boxed, physical products, the video game manufacturer wants to expand in the mobile gaming market -- where consumers play on smartphones and tablets rather than consoles. In addition, Internet-based games are also part of Electronic Art's business strategy.

In addition to communicating with Microsoft, Moore said the company is continually on the hunt for game makers focused on the digital gaming and online market. The company recently purchased a number of game developers including PopCap Games Inc. and Playfish Inc. The COO said:

"We're in a very strong position with our balance sheet and we’re never afraid to use it if the opportunity arises. We're always looking at opportunities for us to strengthen our development capabilities, maybe our IP and maybe our technology backbone” including middleware and network technology."

The mobile version of Windows 8 is due for release later this year.

Topics: Microsoft

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Charlie Osborne, a medical anthropologist who studied at the University of Kent, UK, is a journalist, freelance photographer and former teacher. She has spent years travelling and working across Europe and the Middle East as a teacher, and has been involved in the running of businesses ranging from media and events to B2B sales. Charli... Full Bio

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