It used to be that multichannel selling meant synchronizing "real world" activities with just one e-commerce site, but the reality is that small businesses are usually juggling several different cyber sales outlets simultaneously.
Those seeking to better integrate an existing platform with a Facebook storefront might want to investigate Easy Social Shop, a tool designed for one-click exports of existing sites over to the social network. The list of integrations is substantial and includes connections with eBay, Etsy, Amazon, Shopify, Magento, Prestashop and (most recently) .
The process, as suggested by the company's name, is pretty straightforward. The e-tailer provides its links, and Easy Social Shop integrates the platforms, importing information about pricing and listings into the retailer's Facebook presence. The technology works by allowing transactions to take place in the original e-commerce site, which helps with keeping inventory and other transaction data in order. The information can be translated into seven languages.
Easy Social Shop has been around since 2011. It is backed by investors including Lool Ventures, OurCrowd and Entree Capital. As of early this year, the company boasted 80,000 users, which are reporting an average sales increase of 10 percent to 18 percent after linking their sites to Facebook. Right now, Easy Social Shop's basic services are free. It charges for premium features, such as analytics and deeper reporting.