eBay, BigCommerce tighten platform integration for sellers
Image: BigCommerce.
E-commerce SaaS provider BigCommerce has expanded its partnership with eBay to make it easier for BigCommerce merchants to sell on the eBay marketplace.
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The new integrations will give BigCommerce merchants centralized inventory management and order processing across platforms, as well as the ability to bulk-list items on the eBay marketplace and customize product listings for specific channels within the BigCommerce dashboard.
The integration was built using eBay's new API set that's designed to streamline the way other business applications build links into eBay's selling platform and services. eBay recently revamped its API platform in an effort to boost the number of items in its direct marketplace.
The two companies inked a similar deal in February, under the monicker eBayLINK, but that partnership was limited to buyers and sellers in Australia and New Zealand. Company representatives tell me this new tie up adds a level of native integration that was not previously available.
"The eBayLINK product is an installable app," said Bob Kupbens, VP of B2C Selling for eBay. "It required a lot of overhead and manual effort in lifting the products and managing the inventory on eBay. The new integration stems from the APIs and gives seamless integration between the two platforms."
Looking at the big picture, it's clear that the partnership is strategic for both sides. For eBay, Kupbens noted that BigCommerce sellers will bring in a broader, more diverse selection of inventory. Naturally, more inventory means more sales, especially as the holiday shopping season approaches.
For BigCommerce, the eBay partnership is another way for the company to woo merchants to its platform at a time when e-commerce SaaS providers are plenty and competition is stiff.
"This integration helps us round out our omnichannel strategy," said Jimmy Duvall, chief product officer for BigCommerce. "It gives our retailers the ability to reach more consumers and makes sure they have the ability to manage storefronts and integrate platforms where they can grow their total customer base. In that way, eBay is a natural and strategic partner for us."
Like other players in this space, BigCommerce sees itself as a leader in omnichannel capabilities. The company has ties to all the key social platforms such as Pinterest, Twitter, and Facebook, and on the backend its platform can be linked to Square, Intuit, and other accounting and mobile payment services. BigCommerce also has an integration deal with Amazon's marketplace.
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