EcoFocus: Greenwashing, corporate sustainability and the case for high-speed rail

Summary:At the EcoFocus event in New York City, SmartPlanet editor Andrew Nusca talks with Hewlett Packard about greenwashing, corporate sustainability and the case for high-speed rail.

At the EcoFocus event on Earth Day in New York City, I bumped into my friends at Hewlett Packard, who asked me if I could be so kind as to go on camera and talk shop -- "green" shop, that is -- about reducing one's carbon footprint.

I'm hardly the greenest guy on the block, but I was happy to oblige.

In the video, HP's Greta Schlender and I discuss the challenges corporations face when going green, minimizing your personal carbon footprint and my one wish to help America function smarter.

(Here's a hint: choo-choo.)

Here's the video:

This post was originally published on

Topics: Innovation


Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. He is also the former editor of SmartPlanet, ZDNet's sister site about innovation. He writes about business, technology and design now but used to cover finance, fashion and culture. He was an intern at Money, Men's Vogue, Popular Mechanics and the New York Daily Ne... Full Bio

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