eMarketer: Facebook's mobile ad revenue to jump by 333 percent in 2013

Summary:Based on a new mobile ad revenue report, it looks like Facebook's shift toward a mobile-first strategy is a step in a very good direction.

In 2011, Facebook didn't have mobile ad revenue. This year, the world's largest social network is expected to rake in just over $2 billion, according to a new report from eMarketer.

(Image: eMarketer)

Analysts from the internet marketing research firm translated that to an increase of more than 333 percent in 2013.

Yes, you read that correctly: 333 percent in two years.

Nevertheless, Google is still king, as it earned approximately $4.61 billion in mobile internet ad revenues last year — triple its earnings from 2011.

For 2013, eMarketer is projecting a 92.1 percent increase to $8.85 billion in revenue.

Researchers predicted in the report that mobile ad spending (and revenue) will follow the pattern of overall online ad spend — meaning that it will be consolidated among a few top tech giants.

While Apple and Pandora, among others, are certainly still in the mix, analysts hinted that the other major player that could end up rounding out the top three is Twitter.

While it still sits below Pandora and YP (Yellow Pages) in the global standings, eMarketer noted that these companies are seeing their global shares slip versus the microblogging giant's growth.

Twitter is expected to see its worldwide mobile ad spending share continue to rise this year to roughly 2 percent of the global market and at least 3.6 percent in the United States.

Topics: Mobility, CXO, Google, Social Enterprise, Developer


Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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