EMC said Tuesday that it will acquire private data warehousing company Greenplum in an all-cash transaction, though the terms of the deal were not released.
It said that Greenplum will "form the foundation of a new data computing product division within EMC's Information Infrastructure business".
It's no secret that digital data is on the rise, both on business and consumer levels. EMC called Greenplum a visionary leader that utilizes a built-from-the-ground architecture for analytical processing.
In a statement, Pat Gelsinger, president and chief operating officer of EMC's Information Infrastructure Products, said: "The data warehousing world is about to change. Greenplum's massively-parallel, scale-out architecture, along with its self-service consumption model, has enabled it to separate itself from the incumbent players and emerge as the leader in this industry shift toward 'big data' analytics. Greenplum's market-leading technology combined with EMC's virtualized private cloud infrastructure provides customers, today, with a best-of-breed solution for tomorrow's 'big-data' challenges."
Read more of "EMC to acquire Greenplum for data warehousing, analytics" at ZDNet.com.