Epic troll: JP Morgan's failed #AskJPM shows people are paying attention

Summary:Last week, JP Morgan announced on its Twitter feed that it would do an open Q&A using the #AskJPM hashtag. It was canceled due to epic, highly informed, trolling.

Last Wednesday morning J.P. Morgan Chase & Co (NYSE:JPM) announced on Twitter that it would host a live Q & A session with its Vice Chairman Jimmy Lee on Twitter today, Thursday, November 14.

Once Twitter users started asking pointed, humorous and critical questions using the #AskJMP hashtag, J.P. Morgan canceled the Q & A due to a Twitter storm consisting of epic, highly informed, trolling.

The target of eight Justice department investigations and facing new allegations about dubious, large payments to members of China's elite to increase its standing in China discovered the hard way that - surprise, surprise - the so-called unwashed masses are paying attention.

jp morgan twitter

Don't be fooled by headlines and news coverage currently portraying J.P. Morgan as a victim of typical Internet abuse.

Some headlines claim that what happened here is "a Twitter problem" - rather than a problem with the financial giant's reputation and public awareness about its actions.

What happened today was civil and whipsmart.

It proves that the public is informed, wide awake, and most definitely not apathetic.

In fact, this might be a uniquely democratic moment for Twitter.

Here are a few highlights from the #AskJPM hashtag (still active) showing that what was directed at J.P. Morgan was not typical internet trolling - not by a longshot:

Topics: Banking, Social Enterprise


Ms. Violet Blue (tinynibbles.com, @violetblue) is a freelance investigative reporter on hacking and cybercrime at Zero Day/ZDNet, CNET and CBS News, as well as a noted sex columnist. She has made regular appearances on CNN and The Oprah Winfrey Show and is regularly interviewed, quoted, and featured in a variety of publications that inclu... Full Bio

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